The exact first use of the scene and quote in a meme is unknown, but various sites on YTMND that appeared in 2008 were among the earliest examples. Sticks the blade in my mouth, "Let's put a smile on that face!" He comes at me with the knife, "Why So Serious!?" He turns to me and he says, "Why So Serious?" So, me watching, he takes the knife to her, laughing while he does it. Mommy gets the kitchen knife to defend herself. One night, he goes off crazier than usual. The Joker then goes on to tell him the story of how he got his scars when he utters the line, "Why so serious?" (seen below). In the original scene referenced in memes online, mob leader Gamble is confronted by The Joker in his hideout and held at knifepoint. On July 18th, 2008, The Dark Knight was released and additional memes using the phrase followed shortly after. Several similar sites were made, mostly featuring images with The Joker's face drawn over them and his familiar handwriting scrawled over what was originally there. This included the creation of in May 2007, which gave hints and clues about The Joker's persona and plans for Gotham CIty. Before the film had even come out, the line was already being used as a marketing campaign in promos and advertisements.
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